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In
2001, Earthlink (an American internet service provider),
mounted a well financed advertising campaign deserving mention
in the prolefeed column. The image at left was part of the company's
massive promotional effort ranging from postcards (where this
image was aquired), to bus stop posters and gigantic billboards
that loomed over the main avenues of major U.S. urban centers.
Apparently
the anti-globalist protest movement has grown powerful enough
to warrant the attention of capitalists, who feel that appropriating
the radical, populist images of dissent can help them sell products
to the masses. This Earthlink ad campaign featured a faceless
militant, dressed in standard street fighting gear of knit cap
and denim, giving the clenched fist salute. And
so begins the process of co-optation. It is a sure thing that
Earthlink will not be donating their profits to
the
needs of the growing international protest movement.
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